Last November as I was finishing Dan Brown’s bestselling novel The Da Vinci Code I noticed Anita Sharpe’s piece in Worthwhile describing the demise of Krispy Kreme’s appeal:
People don’t crave convenience; we crave magic, romance and stories.
Magic, romance and stories. What The Da Vinci Code and Krispy Kremes have in common.
Perhaps there is some truth in the story somewhere but it is poorly written, attempting to appeal to women who subsist on entertainment tv, those who are fascinated by Harrison Ford in tweeds or who associate the title of “Sir” with “Elton John”.
Reading the book has a simliar effect as eating a donut: it may go down easy but afterwards you’ll wonder why you did it.
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